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#98: Can We Apply Moneyball to Marketing?
I just finished reading Moneyball by Michael Lewis. Being a fan of not only baseball but also rational, objective thinking, I really enjoyed it. It made me wonder, can we apply the same approach Billy...
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#95: Got Happy Customers? Let the World Know.
If you’re in a market with an entrenched competitor but with customers that love your product, here is a tactic you might try. In my early days at Wise Solutions, circa 2001, we were in that exact...
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#94: How to Measure Awareness Without Busting Your Budget
You may think that measuring brand awareness and perception is a luxury only mega companies can afford. And while you might pay fifty to a hundred thousand dollars for a market research firm to perform...
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#93: Market Research on a Shoestring
I’m a big fan of market research. Of course, everybody in marketing will say they support market research. Ask the question, “Should we do more market research?” and I guarantee the answer will be a...
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